Launched in 1995, Random Acts of Kindness Week is an annual opportunity to unite people around the world through kindness. This year, it is observed February 11 through 17, capping off the week with “Random Acts of Kindness Day” on February 17. This seven-day celebration demonstrates that kindness is contagious. It all starts with one act – one smile, one coffee for a stranger, one favor for a friend. It’s an opportunity for participants to leave the world better than they found it and inspire others to do the same. Since inception, RAK estimates that millions of schools, celebrities, businesses, and partners have participated in these week-long celebrations.